- Case studies provide valuable insight into the challenges faced by digital marketers and the solutions they implement to overcome them. By studying successful case studies in areas such as content marketing, social media marketing, SEO, PPC, etc., you can learn from the mistakes of others and improve your own digital marketing strategies. In this article, we've highlighted the best digital marketing case studies that showcase the work of expert marketers. These case studies range from the implementation of on-site retargeting, using trending topics for brand exposure, the trifecta content marketing strategy, and leveraging user acquisition through personalized content. Explore these case studies to enhance your digital marketing skills and achieve better results.
Social Media Marketing Case Studies
Here, we have curated the best social media marketing case studies that brought amazing results.
a. Social Media Influencer Marketing
Red Bull, the energy drink giant, increased their Instagram followers by 33% with their influencer marketing campaign.
Takeaway – Partnering with influencers who have a massive following on social media platforms and aligning with your target audience can help you in increasing your social media presence and reach.
b. Social Media Storytelling
Hubspot, the inbound marketing platform, increased their Twitter engagement by more than 2x with their storytelling approach.
Takeaway – By creating compelling stories that engage with your audience and delivering value, you can increase your social media engagement and attract more followers.
c. Social Media Ad Campaign
Adidas, the multinational sportswear company, increased their sales by 27% with their social media ad campaign.
Takeaway – Creating visually appealing and engaging social media ads targeting your audience can drive sales and increase your brand's reach.
SEO Case Studies
Here, we have curated the best SEO case studies that really worked well and brought amazing results.
a. Keyword Optimisation
The website Backlinko increased its organic traffic by 110% with its keyword optimisation efforts.
Takeaway – By researching the right keywords and optimising your website content and meta tags, you can increase your organic traffic and rankings in search engines.
b. Link Building
The website Moz increased its search engine rankings by 40% with its link building efforts.
Takeaway – Building quality backlinks from reputable websites can help you in increasing your search engine rankings and drive more traffic to your site.
PPC Case Studies
Here, we have curated the best PPC case studies that brought amazing results.
a. Remarketing Ad Campaign
The website Unbounce increased their conversion rate by 158% with their remarketing ad campaign.
Takeaway – By targeting your previous website visitors with personalized and relevant ads, you can increase your conversion rates and drive more sales.
b. Google AdWords Campaign
The website Wordstream increased their website traffic by 571% with their Google AdWords campaign.
Takeaway – Running effective and targeted Google AdWords campaigns can help you in increasing your website traffic and drive more conversions.
Video Marketing Campaigns that Worked
Here are some of the best video marketing campaigns that have effectively reached the right audience.
a. Social Message
Canadian Tire's advertisement video depicted a young Canadian boy in a wheelchair being encouraged by another child to play basketball. This video about wheels became one of the most viral marketing videos in 2017. To learn more about the case study, click here.
Takeaway – When your brand message aligns with a social cause, it becomes a psychological motivator that encourages viewers to follow your brand. It evokes strong emotions in viewers and conveys the brand message at the same time.
b. Impressive Content
Android's "Friends Furever" video campaign features clips of unlikely animals playing together. According to video ad tech company, Unruly, this video was shared over 6.4 million times and was the most-shared video in 2015. To learn more about the case study, click here.
Takeaway – With attention-grabbing video content, it's easier to promote memorable brand messages to the target audience.
c. Power of Influencers
Code.org created a successful video marketing campaign featuring speeches from Bill Gates and Mark Zuckerberg about the importance of learning coding languages. This video marketing campaign brought more attention to the website. To learn more about the case study, click here.
Takeaway – With the help of popular influencers, your brand message can be communicated in an even more powerful way.
Voice Search Case Studies
Here are some of the best voice search case studies:
a. Mobile Voice Search
Typing search queries can be cumbersome and even dangerous in some situations. More and more users are turning to their mobile devices for web searches. In November 2008, Google introduced the Google Mobile App (GMA) for iPhone, which included a voice search feature. This allowed for multi-modal voice search, extending the ability to search for businesses on maps to searching the entire World Wide Web. To learn more about the case study, click here.
Takeaway – By integrating mobile voice search, you can provide the best user experience for your target audience.
b. Webpage Content Curation
Anglian Home Improvements had answers to three different FAQs on the same page at a single URL. This poor user experience also affected Google rankings. Epiphany Search helped Anglian Home Improvements by listing the FAQs on different pages with optimized content that suited featured snippets. As a result, the website saw significant visibility on voice search queries, driving 13 inquiries per month. To learn more about the case study, click here.
Takeaway – You should create quality content based on high-volume search keywords to help search engines easily recognise your content and display it to your target audience.
Why are Digital Marketing Case Studies Important?
Digital marketing case studies are important for analysing the strategies that businesses have used in the past to get results. They can also show what didn't work.
How to Write a Digital Marketing Case Study:
Writing a digital marketing case study is different from other case studies. To write a good case study:
- Identify the scenario to be documented (success or learning)
- Use a storytelling method to make it readable
- Identify pain points and strategies used
- Highlight the results, including the time frame to achieve them
- If relevant, suggest alternative strategies
These digital marketing case studies provide an in-depth understanding of how expert digital marketers approached unique situations and achieved results. By learning from these case studies, you can avoid mistakes and adopt similar techniques to drive results for your digital marketing efforts.
Digital marketing case studies can help you make informed marketing decisions. If you want to learn about the performance of a digital marketer, case studies can be very helpful. If you're looking for a professional digital marketing service provider, Precision offers tailor-made services that match your business goals. Contact us at 1300 728 664 for more information.