Effective digital marketing is often achieved through trial and error, making digital marketing case studies a valuable source of guidance for students and professionals. Here are five inspiring case studies that can help shape your own future digital advertising strategy:

Case Study #1: Fanatics Boosts Traffic with Content Marketing

Fanatics, a sports apparel e-commerce store, wanted to engage customers more with their website. They turned to content marketing, implementing a three-pronged approach of timely sports articles, evergreen sports content, and articles on current trends in sports. This strategy helped establish Fanatics as a go-to source for sports news and entertainment. The result was a 1,100% increase in organic search engine traffic and a 230% rise in ranking keywords. Fanatics also secured high-profile features on popular websites like Yahoo Sports and USA Today.

Case Study #2: Wholesaler Boosts Visibility and Conversions with Social Media Marketing

Marketing 360 helped an unnamed wholesale distributor improve their visibility and conversions through a social media marketing campaign. The majority of the advertising budget was spent on Facebook and Instagram ads, with retargeting ads aimed at recapturing leads and previous users. The agency also helped the distributor create consistent content for their social media profiles to boost organic impressions. The result was a 22% increase in impressions, 20% increase in clicks and engagement, and 153% increase in conversions.

Case Study #3: Amazon Dominates E-Commerce with CRM

Amazon is one of the pioneers of CRM and leveraged it to its full potential. Their CRM strategy covers all interactions with customers, from the Amazon website interface to customer service and data mining for targeted marketing emails. This emphasis on CRM has created a customer-friendly experience and led to $386 billion in revenue in 2020.

Case Study #4: The American Egg Board Boosts Traffic with SEO

The American Egg Board (AEB) website was created to help grow the egg farming industry by promoting egg consumption through educational content. However, the website was facing declining traffic. AEB decided to revamp the website with an emphasis on search engine optimisation (SEO). Hiring Rise Interactive, they developed a keyword strategy and website architecture to maximize search engine ranking. The result was an 87% increase in mobile traffic, a 22% increase in website traffic, and a 39% increase in recipe sharing.

Case Study #5: Revecent Improves Conversion Rate with PPC Campaign Optimisation

Revecent, a sales talent recruiting company, hired SevenAtoms to optimise their PPC campaigns. SevenAtoms identified challenges in the existing campaigns and presented a multi-faceted PPC strategy that improved the account structure, landing pages, and keyword management. The result was a significant increase in conversion rate.

These case studies highlight the impact of different digital marketing strategies and can be used to inspire new ideas and strategies for your own campaigns.